L/Os:
To develop your understanding of the term 'target audience'
To begin to develop your design ideas for a logo, meeting a specific design brief
To develop your Adobe Illustrator skills
To develop your understanding of the term 'target audience'
Starter - 5 minutes:
Take a look at this example logo and answer the questions...
- Can you describe the logo? What elements make up the logo itself?
- What makes it a good logo?
- Can you identify the target audience* for it?
- Can you highlight key features which make the logo appealing to teenagers?
Main Task - 40 minutes:
You have already created a logo for your own company and brand and now you are to complete a project brief for another company - a REAL one!!! Take a look at this brief (AKA your criteria!!) for a logo:
Discussion:
How could you make this logo idea appeal to teenagers? What kind of techniques could you use?
...As well as develop it, you need to show that you can use new techniques and tools in Adobe Illustrator
Experts - we need you!!! Are you confident in Illustrator or with any specific tools such as the following? *Greens and Golds up for grabs :-)
Extension Task:
Compare your design to the ones submitted:
https://www.mycroburst.com/contests/zayne-entertainment
You can also look at the logo designs submitted for the pun.net logo (the design team that the school use!!):
http://www.mycroburst.com/contests/punnet-corporate-identity
You can also look at the logo designs submitted for the pun.net logo (the design team that the school use!!):
http://www.mycroburst.com/contests/punnet-corporate-identity
Mini Plenary - 5 minutes:
Save your logo onto the Write Drive and showcase it
Receive feedback using 2 stars and a wish!
Plenary - 5 minutes:
Above is the winning design...
Using your Blog, write about what you have learnt this lesson about logo designing for a specific target audience. Also describe the techniques and tools that you have learnt. Extension: Compare your logo to the winning design.
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